Corporate Relations & Engagement

There is one important thing everyone involved in the process of creating a fundraising appeal has to remember: You are not the target audience. What you think or feel doesn’t matter. What matters is what the person being asked to make a donation thinks and feels...

There is a lot of talk these days about fake news. Fake news is intentional misinformation. Falsehoods. I recall getting an email from a friend during the 2008 presidential election. The information presented was shocking, but appeared to be from a “reliable” news source. I spent 15 minutes on Google and found that the information was completely false...

The National Park Foundation is commemorating the National Park Service’s 100th anniversary with its $350 million Centennial Campaign for America’s National Parks...

Digital outreach is a crucial component of how nonprofits engage with potential donors. The importance and reach of a nonprofit’s digital efforts require a dedicated professional—or more—to maintain them...

We are big on not attending the same professional conferences year after year. Take a break from your routine and attend a new conference—maybe one outside of your nonprofit sector. This year, I’m taking a break from AFP to attend a different conference and I plan to be back at AFP next year...

A year or so ago, I joined 20 organizations with a monthly gift. And (sneaky me), I gave them a card that was going to expire a month later. I then tracked what organizations did in terms of “thank you” letters and actions to try to get me back...

Evaluating—or re-evaluating—recruiting strategy, community outreach and ways to improve volunteer programs should include a thorough understanding of current trends and changes impacting the nonprofit sector. In conducting our latest research into the state of volunteerism and volunteer screening in America, we asked for feedback from more than 700 nonprofit professionals...

If you are planning a capital campaign, you should develop your skills at managing conference calls. The success of capital campaigns will depend on your ability to recruit and manage great volunteers. And these days, pulling volunteers together for meetings is harder than ever...

The Coca-Cola Foundation and The Coca-Cola Company together donated more than $106 million to more than 230 organizations in 2016. These contributions will directly benefit communities across more than 200 countries and territories, with approximately 97 percent of the grants focused on The Coca-Cola Company’s core sustainability priorities of women, water and community well-being. The…

Recently, we argued that the once-sleepy world of corporate philanthropy is getting a lot more sophisticated as funders sharpen their priorities and "fuse traditional grantmaking with market-based approaches in ways that traditional foundations either can’t or won’t do." We also noted how corporate philanthropy was getting more tightly yoked to the quest for higher profits. Changes…