Corporate Relations & Engagement

Top 5 Digital Skills For Nonprofit Professionals
April 27, 2017 at 9:12 am

Digital outreach is a crucial component of how nonprofits engage with potential donors. The importance and reach of a nonprofit’s digital efforts require a dedicated professional—or more—to maintain them...

Expand Your Horizons
April 26, 2017 at 9:10 am

We are big on not attending the same professional conferences year after year. Take a break from your routine and attend a new conference—maybe one outside of your nonprofit sector. This year, I’m taking a break from AFP to attend a different conference and I plan to be back at AFP next year...

When Should You Give Up on a Lapsed Monthly Donor?
April 24, 2017 at 9:06 am

A year or so ago, I joined 20 organizations with a monthly gift. And (sneaky me), I gave them a card that was going to expire a month later. I then tracked what organizations did in terms of “thank you” letters and actions to try to get me back...

5 Trends Facing Nonprofits Now
April 20, 2017 at 3:24 pm

Evaluating—or re-evaluating—recruiting strategy, community outreach and ways to improve volunteer programs should include a thorough understanding of current trends and changes impacting the nonprofit sector. In conducting our latest research into the state of volunteerism and volunteer screening in America, we asked for feedback from more than 700 nonprofit professionals...

Capital Campaigns and Conference Calls: A New Meeting Format
April 10, 2017 at 9:04 am

If you are planning a capital campaign, you should develop your skills at managing conference calls. The success of capital campaigns will depend on your ability to recruit and manage great volunteers. And these days, pulling volunteers together for meetings is harder than ever...

Coca-Cola Has Donated More Than $106M to Over 230 Nonprofits
February 16, 2017 at 8:53 am

The Coca-Cola Foundation and The Coca-Cola Company together donated more than $106 million to more than 230 organizations in 2016. These contributions will directly benefit communities across more than 200 countries and territories, with approximately 97 percent of the grants focused on The Coca-Cola Company’s core sustainability priorities of women, water and community well-being. The…

The Walmart Foundation Is Perfect Example of How Corporate Philanthropy Is Changing
January 11, 2017 at 8:00 am

Recently, we argued that the once-sleepy world of corporate philanthropy is getting a lot more sophisticated as funders sharpen their priorities and "fuse traditional grantmaking with market-based approaches in ways that traditional foundations either can’t or won’t do." We also noted how corporate philanthropy was getting more tightly yoked to the quest for higher profits. Changes…

Rockets Owner Leslie Alexander Pledges $4 Million to Charity
December 22, 2016 at 2:00 pm

Rockets owner Leslie Alexander's team might have started the season on a roll that arrived sooner than he expected, but it could not win a championship in December. So on Tuesday, he concentrated on the other half of his mission statement. The Rockets announced that Alexander would give a donation of $4 million to eight…

Make Better Presentations With 10 Powerful Tips
December 22, 2016 at 9:00 am

Imagine if you could make great presentations. I’m not talking about merely good speeches. Instead, I’m speaking of truly memorable, meaningful, influential presentations at staff meetings, board meetings, professional conferences and gatherings of prospects and donors. Would taking your presentations to the next level help you more effectively guide your staff, inform your board, teach…