Corporate Relations & Engagement

Recession Driving Changes in Corporate Philanthropy
November 1, 2010

Corporate philanthropy is changing.

Companies may allow their employees to volunteer while on the clock or reward customers for their volunteerism. Many give goods rather than cash and focus more on areas in which they have expertise. And, in what is perhaps the most profound shift, some companies are thinking more long term and aligning their philanthropy with their core business strategies looking for ways to do good at the same time they improve their bottom lines.

Nearly 60% of Big Companies Cut Their Giving in 2009, Report Says
October 28, 2010

A majority of big companies cut their giving in 2009, according to a study released Wednesday by the Committee Encouraging Corporate Philanthropy, in New York.

Fifty-nine percent of companies gave less last year, the study found, with 40 percent reducing their giving by at least 10 percent.

Those figures were based on 95 companies that provided data for both 2008 and 2009. Over all, the survey gathered information from 171 businesses.

Charity drive
October 28, 2010

The Brady-Audi-Best Buddies connection is part of a world known as cause marketing, an arrangement that allows a corporation to affiliate with a charity and celebrities to burnish its public image and — potentially — boost sales. The charity, in turn, benefits from the exposure and increased marketing power that come from a corporate ally.

The arrangements are especially valuable to companies because research has shown that consumers tend to prefer products with a charity connection.

Microsoft Moves to Help Nonprofits Avoid Piracy-Linked Crackdowns
October 19, 2010

Microsoft is vastly expanding its efforts to prevent governments from using software piracy inquiries as a pretext to suppress dissent. It plans to provide free software licenses to more than 500,000 advocacy groups, independent media outlets and other nonprofit organizations in 12 countries with tightly controlled governments, including Russia and China. With the new program in place, authorities in these countries would have no legal basis for accusing these groups of installing pirated Microsoft software.

Facebook charity app wins investors
October 18, 2010

Causes, a for-profit company that lets Facebook Inc.'s users give money to charities, raised $9 million in new funding and began selling gift cards in supermarkets as it tries to bring more philanthropy to the Web.

Causes' Facebook application connects 119 million people to a range of charities, making it easy to donate small amounts.

 

Nonprofits to get rent-free use of Sovereign Bank Stadium
October 14, 2010

The York County Industrial Development Authority and the York Revolution will grant Bridge of Hope of York County and the York County Library System $5,000 worth of marketing expenses and other perks to host events rent-free in Sovereign Bank Stadium next year, the authority and the team said Wednesday.

Chevron Increases Total Investment to $55 Million in The Global Fund to Fight AIDS, Tuberculosis and Malaria
October 6, 2010

Chevron Corporation announced that it will commit an additional $25 million to The Global Fund to Fight AIDS, Tuberculosis and Malaria, raising its 6-year investment in the organization to $55 million. Chevron is now the single largest private sector donor to the organization. The Global Fund to Fight AIDS, Tuberculosis and Malaria is one of the largest funders of programs to fight global epidemics.

Gifts In Kind Int'l, National League of Cities Partner to Help Denver Nonprofit Organizations in December
October 4, 2010

Gifts In Kind International has partnered with the National League of Cities (NLC) to lend a hand to Denver-based nonprofits. The organizations will join forces at NLC’s 2010 Congress of Cities & Exposition, November 30 – December 4 in Denver, Colorado. Attendees of the conference will help to sort and organize products donated through Gifts In Kind from businesses and retail stores throughout the city and beyond; donations will be distributed to qualified charities in the Denver community.

In Toms' Shoes: Start-Ups Copy 'One-for-One' Model
October 1, 2010

Businesses following Toms Shoes' so-called "one-for-one" giving model are pinning their hopes on consumers' consciences, saying the strategy can benefit more than just people in need by being an effective marketing tool. Eighty percent of 1,057 U.S. adults surveyed in July said they'd favor a brand that's associated with a good cause over another that's similar in price and quality, according to Cone LLC, a strategy and communications agency in Boston. And 19% said they would switch to a more expensive brand to support a cause.