Corporate philanthropy is immensely important, and employee-giving programs are just one of the many ways that companies express their cultures of corporate social responsibility. There are many different ways for a company to craft its employee-giving program, but there are some amazing programs out there that companies can learn from…
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Matching gifts are donations made by your donors’ employers after the donor submits a matching-gift request. Your nonprofit stands to generate twice as much revenue with the help of corporate matching-gift programs. Take a look at the top five ways to incorporate matching gifts across your nonprofit’s fundraising…
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Companies that offer matching gifts don’t always do the best job of internally promoting their employee-giving programs, and as a result, many eligible donors don’t submit matching gift requests. Matching gifts are free money that your nonprofit should be claiming, and there are easy ways to improve your fundraising in this area. If your nonprofit wants to improve its matching gift fundraising, then these top five best practices are for you…
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Do you have a strategic plan, operational plan, target markets or bull’s-eye target in mind to determine and strengthen community partnerships? A simple exercise consisting of three steps may help any nonprofit executive determine how to strengthen community partnerships going forward…
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Buyers and sellers on eBay donated $54.8 million to U.S. and U.K. nonprofit organizations in 2010. A donation was made every 24 seconds through eBay Giving Works in the U.S. and eBay for Charity in the U.K., raising more than $91 every minute for nonprofits.
Read MoreNonprofit brand strategy consultant Michele Levy provided 11 marketing communications best practices that fundraisers should utilize in their communications strategies in a recent webinar, Ten Marketing Communications Activities You Must Do.
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2010 Nonprofit Consultant of the Year Lori Van Dusen passes along some of her advice to fundraisers.
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Reach Out and Read CEO Earl Martin Phalen discusses his organization and its fundraising techniques.
Read MoreIn the session “Three Bears — How to Plan a Mid-Level Program That Is Just Right for Your Organization,” at the DMA 2010 Washington Nonprofit Conference, speakers Jann Schultz, director of donor relations at Operation Smile; Susan Paine, director of direct marketing at the Human Rights Campaign; and Cathy Finney, associate vice president at MINDset direct, offered the following keys to success when planning a mid-level giving program.
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Lynn Edmonds, president, L.W. Robbins Associates
Loyal donors are being conservative but holding on. Since the spring, we have seen a slight increase in giving in some audiences but not all. And in certain cases, we have been able to reactivate lapsed donors by decreasing the gift asks.
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