Copywriting

Five fundraising professionals offered ideas for success and growth for this year and beyond to wrap up day 1 of the DMA Nonprofit Federation's 2011 Washington Nonprofit Conference.

Five fundraising professionals offered ideas for success and growth for this year and beyond to wrap up day 1 of the DMA Nonprofit Federation's 2011 Washington Nonprofit Conference.

Here are five content marketing lessons fundraisers can take from successful content marketers.

This year I wanted to 1) motivate nonprofit communicators to reflect so they'll increase the impact of their work this year and 2) share the core lessons learned with their peers. Thus the "most valuable marketing lessons learned in 2010" survey was born.

I deliberately became a lapsed donor (13+ months) in early 2010 in order to receive more reinstatement and acquisition mail, to see how nonprofits would endeavor to woo me back. Recent lapsed-donor direct-mail efforts from St. Labre and CARE really stand out.

Fundraising pros Dane Grams and Richard DeVeau offer some general tips for small and midsized nonprofit organizations.

Do you have the guts? I have 10 ideas that might scare the daylights out of you. They're probably difficult, politically unpopular or against the rules of your organization. Furthermore, these ideas might not work for you. They could even be very, very bad for you. But I don't think so. These are good ideas that have worked for others who made them happen despite the difficulties. I dare you to try at least one.

Robert Croft and Jennifer Renner shared three keys that make the difference between mediocre fundraising and successful fundraising in tough times during an AFP presentation.

Nonprofit organizations of all sizes have a valuable opportunity to strengthen their messaging with the just-launched Nonprofit Tagline Database.

If the 2008 election was about hope and change, the 2010 midterm campaign, judging by its direct mail, was mostly focused on anger. That's the most obvious takeaway based on a review of the fundraising appeals and campaign fliers that we've seen during the year. Whether directed at President Obama, or at congressional leaders Harry Reid and Nancy Pelosi, this emotional touchpoint dominated political mail like it hasn't since the days of Bill Clinton.