Copywriting

Hello, I Love You; Won't You Tell Me Your Name
July 22, 2011

There are many ways to justify having a social presence as a nonprofit (and not too many good reasons not to have one by now). But how do you measure its value to your nonprofit?

Creative & Copywriting: Using Creative to Power the 1-2 Punch of Mail and Web
July 19, 2011

With mail continuing to provide the best return on investment of any prospecting medium, and with the power it can have on a housefile, it's a shame to abandon it completely. Even if you can't afford to put a bigger piece (i.e., a catalog) in the mail, there are affordable alternative mailers that can work well if used as part of an integrated marketing strategy.

My Content Is More Viral Than Your Content
July 1, 2011

There's no surefire formula for creating viral content. However, there are a few attributes that most viral things have in 
common. If you follow the eight recommendations below, the material you create is much more likely to be passed along.

Are You Teasing Me?
June 16, 2011

Donors see your envelope first — and maybe last. If there is nothing that captures attention, you’re sunk.

Strength 
Training for 
Fundraisers
May 1, 2011

These 12 strategies aren't the only things I'd do to transform my donor-development office. They may not even be the most urgent things I'd do, or even the most important. But they are the things I'd do that I think would have the most lasting impact. They would make the most difference to converting my imaginary donor-development department from the under-funded, misunderstood appendage to the fundraising function that I found on joining the organization into the finely honed, high-
earning core activity that I'd like to leave behind when, in the fullness of time, I move on to pastures new (you have to indulge me a little here, in this fantasy). Anyway, here we go.