Branding

Sector Report: Fundraising 2009-2010
January 1, 2010

Lynn Edmonds, president, L.W. Robbins Associates
Loyal donors are being conservative but holding on. Since the spring, we have seen a slight increase in giving in some audiences but not all. And in certain cases, we have been able to reactivate lapsed donors by decreasing the gift asks.

A New Brand is Born: What The Debut of The Jewish Federations of North America Suggests
November 11, 2009

November 11, 2009 — A brand launch is a special moment in an organization’s public life and one that affords it the opportunity to greet both loyal and potential supporters with a fresh image and message that, if effective, will lay the foundation for building strong relationships between these valued supporters and the organization.

2009 Nonprofit Tagline Winners Announced
November 3, 2009

The winners of this year's Getting Attention Nonprofit Tagline Awards were announced recently by Nancy Schwartz, president of nonprofit services provider Nancy Schwartz & Co. and author of the Getting Attention blog and e-update that organizes the annual competition.

Brand-X-Press Releases New Viral Social Media Marketing Content for Nonprofits
October 22, 2009

Cary, NC, October 20, 2009 —  Brand-X-Press has just released a line of viral social media content for nonprofits. Providing engaging social media content is the key to building relationships and educating constituents. Brand-X-Press (BXP) creates customized games, animated public service announcements and virtual gifts designed to raise funds and awareness throughout social media channels.

13 Nonprofits Honored for Outstanding Taglines
October 20, 2009

Maplewood, NJ, October 20, 2009 — Both large and small nonprofits earned top honors this week for their attention-getting taglines, demonstrating again that an organization of any size can craft a powerful, pithy motto to build awareness and connect with its key audiences.

New Name for Jewish Organization
October 13, 2009

October 9, 2009, The New York Times In an effort to establish a clearer identity, the United Jewish Communities renamed itself the Jewish Federations of North America and adopted a new logo that it hopes will be used by the network of more than 500 Jewish organizations under its umbrella.

All for One
October 1, 2009

In the late 1980s, United Jewish Communities/The Jewish Federations of North America had more than 800,000 donors. By 2009, that number had dwindled to fewer than 500,000. A steady, 20-year decline in donor numbers is a sure indication that something is wrong — something much deeper and long-term than the down economy that has been decimating donor bases across the nonprofit sector since last year.

Advice From the Front Lines on Branding Via Social Media
August 4, 2009

It's important in any economic conditions for nonprofits to effectively promote their missions, programs and fundraising campaigns — in other words, to properly establish and maintain their brands. And it's especially essential for them to get the branding right before jumping into new arenas like social networks.

Six Key Attributes of Sticky Messages
July 28, 2009

Fundraisers spend time and resources creating messages for cases, proposals and campaigns. But how many of them actually stick?

In his session "Sticky Ideas: How to Make Your Fundraising Messages Powerful and Persuasive" at the 2009 Bridge Conference held last week near Washington, D.C., consultant Bernard Ross defined what makes ideas stick, why sticky ideas work and why they're essential to fundraising, and how they can be applied by fundraisers in their work with donors, board members and others.

Tag(line)! You're It!
July 7, 2009

We all know the power of a tagline when it comes to branding an organization's name and mission. However, a 2008 survey by GettingAttention.org showed that 72 percent of nonprofit organizations don't have a tagline or rate theirs as performing poorly. Now through July 31, organizations can enter the recently launched 2009 Nonprofit Tagline Awards and be a part of the 2009 Nonprofit Tagline Report.