Branding

Engaged Philanthropy: Giving Time and Talent, Along With Cash
June 21, 2010

Winston Wallin's college scholarship program isn't just about writing checks -- although he has poured about $20 million into it. Wallin has personally met the students, recruited business supporters, and set up a system to track students' grades and overall performance going back more than a decade.

This brand of hands-on philanthropy is creating a buzz in the world of giving. Dubbed "engaged philanthropy,'' it calls upon donors to give their time and talent to organizations, and to stick with them longer than a funding cycle.

10 Creative Strategies to Cut Through the Clutter
June 15, 2010

During their presentation, “30 Ideas in 60 Minutes: Your Hour of Creative Power," at the Association of Fundraising Professionals Fund Raising Day in New York held last Friday, Jeff Brooks, creative director at TrueSense Marketing; Moira Kavanagh Crosby, president of MKDM; and Dennis Lonergan, president of Eidolon Communications, provided direct-response and online fundraising strategies to make your fundraising solicitations stand out from the crowd. Here, Crosby outlines her 10 strategies from the session.

Bring the Brand
June 8, 2010

Branding is a vital, yet often difficult to grasp, component to any nonprofit organization. Donors must know who you are and what you do in order to give. In a roundtable eChat, “Bring the Brand!” during the first-ever FundRaising Success Virtual Conference and Expo held on May 20 (and available on-demand until Aug. 24), Sarah Durham, founder and principal of Big Duck and author of “Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications,” answered attendees’ questions about branding.

Komen and the Colonel
May 4, 2010

I'm sure you've all seen the KFC commercials promoting the fast-food chain's pink buckets. (If you haven't, click here.) For every pink bucket KFC sells, 50 cents goes to Susan G. Komen for the Cure, the Dallas-based breast cancer nonprofit. My first reaction to the commercial? "Help fight breast cancer, all while increasing heart disease!"

Enhancing the Donor Experience
April 27, 2010

In her presentation at the 47th AFP International Conference on Fundraising in Baltimore earlier this month titled How You Can Create Experiences That Foster True Loyalty, Bridget Brandt, senior marketing manager at Sage Nonprofit Solutions, discussed some keys to creating loyal donors through their experiences with your organization. Here are some key takeaways.

When Goofus and Gallant Raise Funds
February 1, 2010

Remember Goofus and Gallant? They're two boys, brothers maybe, whose morality tales in children's magazine Highlights (that mainstay of doctors' waiting rooms) had a profound impact on the moral and behavioral development of many a boomer-aged kid — though not always the way the authors intended. (They are also, I'm compelled to mention, 
registered trademarks of Highlights for Children Inc.)

Q-and-A With 'Brandraising' Author Sarah Durham
January 12, 2010

The book “Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications,” by Sarah Durham, offers nonprofit organizations strategies to communicate more effectively using limited resources — which has become an even greater challenge for many nonprofits, large and small, in today's struggling economy.

ProSpeak: Adjusting to the New Face of Need
January 5, 2010

Not since the Great Depression has our nation experienced such a wide distribution of need throughout all socio-economic levels. It started out as a snowball at the top of the mountain with the subprime mortgage debacle.  But as it continues to make its way down a steep slope, millions of Americans are getting swept up into what amounts to nothing less than an avalanche of personal destruction. Many, through no fault of their own, are losing their jobs, and as a result, are losing their homes, health care, life savings, sense of self respect and more.

What's in a Name?
January 1, 2010

The scenario had become all too common for Christian Children's Fund. Mike Pressendo's young son had chosen to sponsor a Cambodian child through the Christian Children's Fund Web site. But when the Cambodian affiliate — called ChildFund Cambodia — sent his sponsor package, it immediately caused confusion for the boy. Why, when he had sponsored a child through Christian Children's Fund, was he now receiving information on the sponsorship from another organization?