Boards and Volunteers
The "warm-body" approach to selecting fund development committee members always fails the diversity and strength test. Far too often, organizations will simply accept those individuals expressing interest without first determining who and what they need to best serve the purpose and expectations of their given committee membership...
Consider an nonprofit advisory board or boards if you do not have them. Be sure that you have clear roles and systems in place to support the members. And provide a stellar experience...
The best nonprofit points-of-contact with volunteers generally, or volunteer fundraisers specifically, reinforce the idea in that person that they are good. If successful, we help our targets self-identify as being good to the point that they work for free for our nonprofits, donate to our nonprofits and fundraise for our nonprofits.
When you reduce philanthropy to a transaction, you've placed yourself in the pool with everyone. Your cause becomes identical to everyone else's. Giving as a quid pro quo definitely has its limits—in any community.
At the inaugural NonProfit PRO Leadership Conference May 5 in Washington, D.C., Paul Bellantone, president and CEO of Promotional Products Association International (PPAI), will tackle How to Handle a Complex Nonprofit Business Environment.
In communicating with your donors, whether it be a website or mailing — electronic or physical — focus on the relationships. Risk a little. Risk looking foolish. Make your investors smile. They'll love you for it. When you ask them to step up their support, they'll sense the human connection and respond.
Nonprofit boards should conduct peer solicitations of themselves annually. Doing so both raises the commitment levels of individual board members and raises board giving to a higher level. What's more, there's the real possibility that at least some members of the board will move from being merely donors to become investors — those supporters who are emotionally committed to the ongoing success of the organization.