Boards and Volunteers
In communicating with your donors, whether it be a website or mailing — electronic or physical — focus on the relationships. Risk a little. Risk looking foolish. Make your investors smile. They'll love you for it. When you ask them to step up their support, they'll sense the human connection and respond.
Nonprofit boards should conduct peer solicitations of themselves annually. Doing so both raises the commitment levels of individual board members and raises board giving to a higher level. What's more, there's the real possibility that at least some members of the board will move from being merely donors to become investors — those supporters who are emotionally committed to the ongoing success of the organization.
This is the time when we all step back and make our resolutions. Here are some great New Year’s Resolutions for your board members!
As a nonprofit leader, volunteers and especially board members need to be looking to you as the expert, as the leader. If you need additional expertise for various reasons, bring in consultants, advisors, board members and staff. For nonprofit success — and fundraising success specifically — be strategic and lead!
Don't abandon your board members when it comes to their fundraising responsibilities. Help them get there. Show them what to do. Give them training. And have some fun with it all!
The proper role of a board is to expect and demand from staff workable, realistic plans for revenue generation. Both board and staff have a role in implementing these plans.