The Case (Studies) for Social Media

So with all these great, new outreach and engagement tools at its disposal, how can your organization harness this still-new medium to empower constituents on your behalf? There are many strategies and 
initiatives already playing out all over the fundraising sector — with plenty more new and unforeseen ideas still to come. Here, FundRaising Success highlights some creative and successful ways organizations are using social media to raise awareness and funds.

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Fundraising in the Blogosphere

These days, savvy fundraisers are looking for every possible opportunity to connect with donors and raise money. Web-based tools and social media offer possibilities that we’ve never had before. Blogs have been around for a while, mostly used in journalism and other fields. Now, blogs are being used for advocacy, awareness and even fundraising.

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Call for Bloggers

Starting next month, the FS Web site will feature two blogs: The FS Outrageous Hope blog and ProSpeak. Outrageous Hope will be a forum for FS editors, as well as a few regular guests bloggers each week. ProSpeak will allow for longer, column-length posts from a variety of contributors. If you’d be interested in contributing to either, please e-mail mbattistelli@napco.com. Specific topics will be up to the bloggers, as long as the information is useful for and of interest to nonprofit fundraisers.

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