Accountability

Words, Words, Words
September 7, 2017 at 1:04 pm

In the dead rush to raise much-needed funds for our charitable passions, we sometimes forget that the words we choose in reaching out to our supporters need to be chosen with them in mind. There’s a unique fundraising idea...

What to Think About Before You Take that Job …
August 24, 2017 at 9:52 am

Lest we assign blame to organizational leaders, we must understand that fundraisers are often quick to sign on with new employers who reveal all the signs of unreasonable expectations. Most fundraising professionals I know want to be admired for their abilities to turn things around and make things happen...

Learn About Best Practices in Event Fundraising at RAISE 2017
August 22, 2017 at 11:03 am

Today’s changing landscape is constantly evolving the nonprofit sector. And with the evolution of digital technologies comes more opportunity for fundraising—especially when it comes to event fundraising. RAISE 2017 is the first national conference for event fundraising professionals, and it’s all taking place from Sept. 25 to 26 in Washington, D.C...

Charlottesville: The Art and the Crime of Polarization
August 16, 2017 at 10:55 am

We watched in horror as Charlottesville, Va., erupted into violence this past week. Otis graduated from the University of Virginia (UVA) in 1979. There, he met the Dalai Lama, he met students of diverse backgrounds, he played basketball on a diverse team and he became a Buddhist…

Protecting Nonprofits Against Carding Attacks
August 15, 2017 at 10:16 am

Nearly half of all U.S. companies experienced two or more cyberattacks, many of which focused on identity theft. Following such a breach, cybercriminals test the stolen credit card data to validate the information in a process called credit card number testing that is dramatically on the rise...

Who Else Is On Board?
August 14, 2017 at 11:11 am

Any major gift officer who has been working for a few years has heard this phrase uttered by one of their donors, “Well, who else is going to fund this project? I don’t want to be the only one to invest in it...

Let’s Say ‘No’ to Automatic Sustainer Upgrades
August 14, 2017 at 11:07 am

At the recent Bridge Conference, I enjoyed several wonderful sustainer sessions. During one of those, someone asked about the automatic sustainer upgrade process some nonprofits are apparently using. My hair immediately started standing up straight! What happened to being donor-centric?...

A Sentence Can Make or Break Your Email Fundraising
August 7, 2017 at 10:21 am

Every single sentence in your email appeals is critical to your email fundraising success. We learned this through an experiment we conducted with the George W. Bush Presidential Center. Before their grand opening, the George W. Bush Presidential Center was running an acquisition campaign to recruit founding members...

The TED Talk Contribution to Major Gifts
August 7, 2017 at 10:02 am

If you have ever experienced a TED Talk, you know that every single speaker consistently presents a topic in a fascinating and engaging way. A friend of mine recently told me that he had wondered why each presentation was so good. So he researched the subject and discovered that TED Talk organizers actually have specific guidelines for each of their speakers...