With so many peer-to-peer campaigns out there, it’s critically important to capture attention for your nonprofit’s campaign or event.
P2P Fundraising Essentials
Mark founded Cathexis Partners in 2008 to help nonprofit organizations get the most from their existing technology tools, implement new technology to address gaps and find the best overall approach to using technology to support their missions. He previously served as director of IT consulting at a fundraising event production company focused on nonprofits.
Mark also serves on the editorial advisory board for NonProfit PRO, where he contributes monthly to his blog, “P2P Fundraising Essentials.”
It pays to take a step back to review each new peer-to-peer campaign with fresh eyes.
Many nonprofits are looking for ways to keep fundraising moving forward through these turbulent times.
In-person peer-to-peer events — like runs, walks and rides — have been a fundraising staple for nonprofits for years.
Do you ever think you might be missing out on creative new ways to use peer-to-peer tools and approaches beyond traditional events?
Thoughtful prep and a few best practices will go a long way toward realizing your peer-to-peer fundraising goals.
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