Getting a clear picture of how your nonprofit interacts with its participants is vital to the success of your peer-to-peer fundraising.
P2P Fundraising Essentials
Mark founded Cathexis Partners in 2008 to help nonprofit organizations get the most from their existing technology tools, implement new technology to address gaps and find the best overall approach to using technology to support their missions. He previously served as director of IT consulting at a fundraising event production company focused on nonprofits.
Mark also serves on the editorial advisory board for NonProfit PRO, where he contributes monthly to his blog, “P2P Fundraising Essentials.”
It can take a lot of work for a nonprofit to pull off a great peer-to-peer fundraising campaign or event.
Taking your peer-to-peer fundraising campaigns to the next level is easier than you might think. By gathering, analyzing and using data from your past campaigns and events, you can uncover trends and find new opportunities to improve your fundraising results.
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