We are entering what is deemed the fourth industrial revolution. The same fundraising methods the majority use won't work indefinitely.
Connected, Collective & Kinetic
Develop your peer-to-peer plan no differently than you would any other business plan where you have something to gain or lose.
Do you have a billion and one things on your mind? Is your way unclear? Are the problems in your organization happening because other people and other departments messed up big time? Do you and everyone else have long stories they can tell about everyone else and how all the chaos happened?
Peer-to-peer fundraising relies on healthy extended social networks, similar to a family tree or social media network. Everyone is connected by branches to a larger whole. There isn’t a one-size-fits-all approach to successful peer-to-peer fundraising.
At year-end, we are focused on that last push. December is a critical month. Take a moment to step away from the madness and gain perspective. Fundraising can be especially intimidating and discouraging for leaders of both new and small organizations...
Seeing problems or opportunities is a choice, but acknowledging reality is necessary for survival. You may see obstacles and limitations. Leave behind assumptions and look with the beginner's mind. We find what we look for and expect. Our experience colors our perspective...