For those fundraisers who appreciated that 2006 and 2007 were relatively disaster-free, and therefore were free to pursue funding for their causes without seeing donors abandon them for the victims of a previously unimaginable hurricane or tsunami, let me be the first to tell you that 2008 will be different. In 2008, a disaster is brewing that will hijack both the majority of the public’s attention and its funding. This Category 1 disaster is not a hurricane, but an election. This year will be all election, all the time — and if you don’t get out front and actually compete with it, Hillary,
I have a friend named Tim. He’s an investment banker in Manhattan, makes a ton of money and likes to give to those who are less fortunate than himself.
Tim loves the concept of charity. Unfortunately, after 15 years of writing checks to New York’s nonprofit organizations, Tim hates charities.
In the days following the tragic Indian Ocean earthquake and tsunami, I appeared on television and radio nationwide, offering advice to compassionate, yet skeptical Americans about how they could find a charity that would spend their generous donations wisely. From Good Morning America to Geraldo, I offered the same basic advice to donors: “Stick with the large, well-known, long-established charities.”