Don’t Let Hillary (or Rudy or Barack or …) Steal Your Donors
For those fundraisers who appreciated that 2006 and 2007 were relatively disaster-free, and therefore were free to pursue funding for their causes without seeing donors abandon them for the victims of a previously unimaginable hurricane or tsunami, let me be the first to tell you that 2008 will be different. In 2008, a disaster is brewing that will hijack both the majority of the public’s attention and its funding. This Category 1 disaster is not a hurricane, but an election. This year will be all election, all the time — and if you don’t get out front and actually compete with it, Hillary,
