Tanya Fitzgerald, CFRE

Tanya Fitzgerald, CFRE

Tanya Fitzgerald, CFRE, is a senior marketing manager at Blackbaud, previously having served as a customer success manager for Blackbaud Arts & Cultural Solutions. Prior to joining Blackbaud, she was the board & special projects manager for the South Carolina Aquarium focusing on major gifts and fundraising events while managing the board of directors and junior board. Previously, Tanya was involved with Louie’s Kids for six years, a nonprofit that focuses on childhood obesity and family wellness, as a board member and volunteer managing their fundraising efforts. Currently, she is involved with the Charleston Animal Society’s fundraising events and is a member of their Board of Directors philanthropy committee. Tanya enjoys giving back and sharing her non-profit knowledge helping Blackbaud customers succeed.

How To Use Healthy Data for Effective Year-End Appeals

Even during the pandemic, the Blackbaud Institute’s "Charitable Giving Report" confirmed that the fourth quarter continued to dominate the year for charitable giving, representing 36% of giving in 2020. This statistic holds strong from year-to-year, so taking advantage of the season is essential...