Steve Kehrli

What are the real costs of e-philanthropy? Coming from a direct-mail background, my experience has taught me that every, single component has a specific return on investment and is measured for value. Unfortunately, the words “return on investment” ring hollow in many development conference rooms these days. If one more person says, “Just send an e-mail — it doesn’t cost anything,” I’ll scream. Wake up and smell my energy drink — it costs plenty. As I started to pull my notes together for this article, I went to what was safe — let’s see — five costs that every fundraiser needs to consider for

What are the real costs of e-philanthropy? Coming from a direct-mail background, my experience has taught me that every, single component has a specific return on investment and is measured for value. Unfortunately, the words “return on investment” ring hollow in many development conference rooms these days. If one more person says, “Just send an e-mail — it doesn’t cost anything,” I’ll scream. Wake up and smell my energy drink — it costs plenty. As I started to pull my notes together for this article, I went to what was safe — let’s see — five costs that every fundraiser needs to consider for