Sherry Bell

Sherry Bell

Sherry Bell serves as the president of the board of directors of the Professional Face to Face Fundraising Association (PFFA) and has been an active participant in efforts to increase cooperation in face-to-face fundraising over the last five years, and has taken a leadership role in the development of the PFFA.

Sherry is also the CEO of Grow Fundraising & Consulting, Inc., where provides sustainer acquisition and consultative services to nonprofit organizations.

Sherry has more than 20 years of experience in performance management. She began her transition from direct sales to nonprofit fundraising in late 2004. During her career in nonprofit fundraising she has gained significant experience as a C-suite executive in several professional fundraising agencies, as well as developing in-house and fundraising agency strategies for growth in acquisition.

Supercharge Sustainer Retention With Face-to-Face Fundraising, Part 2

Retention. It’s something every single one of us struggles with. And no matter how a new sustainer came on board, the first three months after sign-up are critical to retaining new sustainers. But when it comes to recurring donors acquired via face-to-face, retention becomes even more crucial. 

Supercharge Sustainer Retention With Face-to-Face Fundraising, Part 1

Face-to-face fundraising is one of the best ways to inspire people to make an ongoing and sustained donation. Keeping the connection with new sustainers and making sure that their gifts keep coming in for the long-term can be a challenge, but it’s solvable.