Nina P. Berkheiser

Nina P. Berkheiser
Use Testimonials to Ask for Planned Gifts

Testimonials put a very personal face on planned giving. They give your organization a way to tell an interesting story while clearly demonstrating that donors are willing to make a planned gift that perpetuates values that are important to them -- and to your other donors -- and that also will make a significant difference in the lives of the people your organization serves. Planned gifts are a great way for donors to leave a personal legacy, and they are simple to make. Using testimonials from donors that highlight these benefits of giving will inspire others to follow their lead. The advantage of using