Minoo Razavi

Minoo Razavi

Minoo Razavi is a marketing communication strategist at Qrvey Inc. You can find her at the intersection of communication, technology and culture. Tweet her @me_knew.

What AB Testing Gets Wrong

AB testing can take the guesswork out of optimizing your online presence and marketing efforts. Unfortunately, AB testing can also leave a lot to be desired if you don’t execute it properly. Here are three of its shortcomings—and how to avoid them...