Dr. Michael V. Carter

Dr. Michael V. Carter

Dr. Michael V. Carter is an educator, author, and academic executive, recently retiring after 22 years as president of Campbellsville University where enrollment grew from 1,600 at the beginning of his presidency to 13,500 in 2020. Carter actively grew the resources available through two successful capital campaigns and touts the synchronicity of marketing to increase enrollment and the ability to attract major gifts. He now serves as an advisor to BrightDot.

Carter graduated from Marshall University with bachelor’s and master’s degrees and went on to graduate studies at Andover-Newton Theological College. He received his Ph.D. from Ohio State University. Prior to his presidency at Campbellsville University, Carter taught at various colleges in Ohio, Illinois, and Florida, and served as vice president of academic affairs and professor of sociology at Carson-Newman University in Tennessee. Carter is the author of several book chapters and journal articles focusing upon higher education, religion, life in Appalachia and drug abuse among rural youth.
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In today’s college environment, it does not take long for stakeholders to discuss the current state of enrollment and fundraising targets. Sadly, some schools are facing enrollment decline as a result of a lack of first-time students and issues surrounding student retention and success. 

10 Steps to Consider Before Changing Your Fundraising Strategy

We know how it feels to be caught by the desire to be safe by relying on past success versus attempting new strategies. We know that certain stumbling blocks can arise as you debate future directions for the staff and office. These 10 steps can help to keep a staff from missing a vital part of successful fundraising.