Over the past 6 years, in his role as senior solutions advisor at MarketSmart, Jeff Giannotto has advised organizations of all sizes on engagement fundraising. Leveraging integrated technology and marketing, MarketSmart helps nonprofits generate, qualify, cultivate and prioritize potential donors. Over the years, Jeff has consulted with Salvation Army, City of Hope, Food For The Poor, ASPCA, Girl Scouts of the USA, Special Olympics and more.
Major donor qualification is a critical step in the fundraising process. Follow these tips to make sure you’re developing relationships with the right prospects.
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