Guy Arceneaux

Guy Arceneaux

Guy Arceneaux is senior director of marketing and communication for Meals on Wheels of Central Maryland, and has more than 35 years of experience in general advertising, internet marketing and direct-response advertising.

Guy has spent many years crafting effective direct-mail fundraising appeals for a wide array of nonprofits and in the financial services industry. He’s won several awards in video for United Way of Central Maryland and Catholic Relief Services, and has taught a design and illlustration course at the University of Maryland.

He lives in Baltimore with his wife, their college-age daughter, a dog and two cats. He enjoys reading, playing guitar and painting.

How to Get Agency Results From Your In-House Creative Team

If your organization is in need of advertising agency-level work, there are two ways to go: lead the search for an outside agency or establish your creative team as the go-to in-house agency. If working with an outside agency is not feasible, consider positioning your in-house team as the in-house agency of record for the project. Here's how...