Grace Andrake

Grace Andrake

At Slice Communications, Grace Andrake has served as the company’s email marketing advocate and has built out the email marketing offerings to help better serve current and future clients. Since starting with Slice, Grace has worked with clients in nonprofits, performing arts, leisure and recreation, manufacturing, and more, developing in-depth email marketing strategies to meet each of their organizational goals. Despite working against the notion that email marketing is dead, Grace has found ways to design email campaigns and strategies with intention and thoughtfulness that cause people to pay attention. As senior email marketing account manager, she continues to serve as the go-to expert for all things email marketing — from privacy changes and compliance issues to automations and email trends, like personalization.

Utilize an Email Marketing Strategy to Drive More Donations

When creating your nonprofit fundraising and donations strategy, email marketing should be on the top of the list of channels to use to support your efforts. However, 70% of nonprofits do not have an email marketing strategy, despite 26% of online donors saying email marketing is what inspires them to give.