Frank Barry

Frank Barry
3 Proven Techniques to Boost Performance

As an industry, let’s get out on the edge for once — start taking advantage of the shifts in donor behavior and leverage the technology that’s available to us. Here are a few ideas to help you along the path of beefing up your online fundraising efforts.

A Primer
 on Social Media 

Having a social-media strategy is not its own objective. Rather, social-media strategies can support your existing objectives. Reflect on your organization's current objectives: Do you want to cultivate supporter relationships, build cause awareness, do online fundraising or connect with new supporters? Those are all goals social media can help support.