Elizabeth Ricca

It was a great first date. Your messages were spot-on; he was interested in what you had to say; there was an immediate connection. You're off to a great start. Now what? Nonprofits of all shapes and sizes struggle with retaining first-time donors. The first step — getting them in the door — is a big one, but all that effort will be for naught if you can't take the relationship to the next level.

Since the 2008 elections, the Republican Party has been revisiting its image with an eye toward appealing to young people and independents. As part of that process, it recently relaunched ?GOP.com, with a new design, updated content, a social-networking component and social-media integration. Fire up your Web browser and check it out — I'll wait.