Craig Grella

Craig Grella

Craig Grella is a content marketer at Salsa Labs, a software for growth-focused nonprofits that combines CRM and engagement software with embedded best practices, machine learning, and education and support. In his role, he serves thousands of nonprofits and advocacy organizations across the U.S.

Craig focuses on digital strategy, using email marketing, online advertising campaigns, SMS campaigns, CRM management, reporting/analytics for KPIs and more. He’s also the founder of Think Big Campaigns, a full-service consulting firm that specializes in political consulting, digital organizing and issue advocacy.

November 3, 2021 Measuring Impact: 5 KPIs Your Nonprofit Needs To Be Tracking

While KPIs represent a valuable opportunity, it’s important that you select the right ones to track for your unique organization, especially since there are so many possibilities.