Colleen Hutchings

Colleen Hutchings

Colleen Hutchings is a senior digital account executive for CCAH, a full-service direct marketing firm serving global nonprofit organizations. Reach her at chutchings@ccah.com

No Puppies? No Problem: Digital Marketing When You Don’t Have Easy Imagery

Big-eyed kittens and cute puppies are great ways to catch donors’ attention and play on their heartstrings. But sadly, we’re not all animal welfare groups, and we need creative that represents our missions and brands. There are many techniques and tactics that can help you make the most of digital marketing when you can’t rely on easy imagery...