Christopher Koenig
Christopher Koenig
Christopher Koenig is the senior vice president of strategic media initiatives at Plowshare, where he focuses on advancing how public service messaging reaches and engages modern audiences. With nearly two decades of experience in digital media, he brings deep expertise in strategy, audience development, and media innovation, specializing in turning complex objectives into scalable, data-driven programs that drive measurable impact. In this role, he helps power Plowshare’s efforts to secure over $1 billion in donated media annually for nonprofit and federal organizations.
April 30, 2026 at 12:10 pm
Here’s how to build a PSA campaign strategy that turns donated airtime into measurable results.





