Bonnie O. Meyer

Bonnie O. Meyer

Bonnie O. Meyer, CFRE, is the executive VP and chief creative officer of Meyer Partners.

4 Tips for Thanking Donors

It’s a fact. Saying “thank you” is key to building strong relationships, and that includes donor relationships. Research by Penelope Burk and others affirms the positive correlation between effective thanking strategies and long-term donor value...

3 R’s for Nonprofit Storytelling

You’ve no doubt observed firsthand the power of nonprofit storytelling in your efforts to convey the importance and urgency of your cause. And while there are many resources available to guide you in the art of nonprofit storytelling, I find it useful to remember three overarching “musts.”...

How to Promote Legacy Gifts

You’re focused on inspiring donors to give today, right?  It’s not surprising. It’s how we’re wired as fundraisers. Our organizations are tackling urgent needs, and we’re held accountable to make those budget numbers!...

Think Creatively: 8 Copywriting Tips for Better Donor Engagement

Let’s say you’ve been asked to write the year-end appeal for your organization. Now you’re staring at that proverbial blank sheet of paper or more likely, the new (and wordless) document you’ve opened on your computer. You feel the pressure mounting …And now what do you do?...