To the Point: You Talk, Donors Listen
And here's what people will think: Wait, what did you say about rationed care?! My care could be rationed?!
Stick to the truths; don't repeat the myths.
And in conclusion, I'll add, stick to these principles, not your talking points. You know you're in trouble if you ever find yourself thinking of your audience: "If they only knew … " or "If they just understood … "
They don't know and they don't understand the world the way you do. So communicate small, hopefully and with the truth. You might end up having what we all want with our donors: a meeting of the minds. FS