Anatomy of a Control: Keep It Simple
This masterpiece has been proven successful for one reason and one reason only: It has been mailed over and over again, which is the only true indicator of success in direct mail.
Contributing editor Denny Hatch is a consultant, freelance copywriter and author of the books “Method Marketing” and “2,239 Tested Secrets for Direct Marketing Success” (with Don Jackson). “Anatomy of a Control” highlights successful direct marketing mailings. Visit Denny at www.methodmarketing.com. Or e-mail firstname.lastname@example.org.