This involvement with members and accentuating their importance to the organization is important to women, but it’s something organizations should really be doing across the board, Hall says.
“I think that we should be in the business of teaching everybody to be philanthropists, no matter how much they give,” she says. “When you value donors and when you give them feedback and they feel empowered, they start giving more money away.”
Hall recommends that organizations approach women donors by asking for small contributions, knowing that a larger gift can be cultivated over time as the donor relationship is strengthened.
Donna Hall can be reached via http://www.womendonors.org