Without Passion, Organizations Perish
2. Once a week, share a success story about someone who has been helped by your organization. This will cement in your employees’ minds that what you are doing is really working.
3. In your monthly company meeting, have an employee speak about the vision and mission of your organization and what it means on a personal level to him or her. This will remind your employees that what you are doing is important.
4. Do everything possible to give the people helped by your organization prominence. Hang pictures of them in the halls. Talk about them. Ask, “How does my job serve the people we are helping?” Remember, it is about them. Nothing else matters very much.
5. Celebrate outside-the-box thinking. Organize brainstorming meetings. Encourage employees to think outside the box to come up with unconventional solutions to problems or opportunities. Sometimes it’s best to eliminate authority figures from these meetings to allow a free flow of thoughts and a process that gives birth to fresh ideas.
6. Have fun. Everyone knows what this means and what it looks like. In our company, it’s practical jokes; it’s strange sounds on the intercom; it’s games and competitions; it’s going out to eat together or just sitting around shooting the breeze. You can see fun when you see laughter and the celebration of work.
7. Publish your vision and mission. Do employees actually know what your vision and mission is? If not, it’s either because you don’t have them or you haven’t published them. Get them out there. Talk about them. Explain how you came up with them. Remember, THIS is why you are together.
8. Create and publish your list of values. You have a set of values that you run the organization by. If it is not written down, then it’s informal. Write down the list. Include a focus on the people served, your donors and fun. Publish it. Talk about it. Ask employees to hold you and others accountable to live by it.
If you’re hanging with Richard it won’t be long before you’ll be laughing.
He always finds something funny in everything. But when the conversation is about people, their money and giving, you’ll find a deeply caring counselor who helps donors fulfill their passions and interests. Richard believes that successful major-gift fundraising is not fundamentally about securing revenue for good causes. Instead it is about helping donors express who they are through their giving. The Connections blog will provide practical information on how to do this successfully. Richard has more than 30 years of nonprofit leadership and fundraising experience, and is founding partner of the Veritus Group.