Cover Story: A Historic Challenge
Murray said the NCC also is using a DM campaign called the Talkback Series, where far-off prospects receive a package that tells them about the center and poses the same question asked of on-site visitors — “What does it mean to you to be an American?”. The recipient is asked to answer the question on a Post-it® note attached to the reply form. Responses are archived along with those from the actual exhibit at the center.
“It’s a wonderful opportunity for them to speak their minds and feel like they’re a part of the exhibition and the center,” Murray says.