Why So Many New-donor Acquisition Efforts Stink

The bad news is that you shouldn’t be in this position. But don’t worry, because you can take steps right now to jump off the acquisition treadmill and make real progress toward higher revenue. You can start on this journey by examining what happens with new donors after they give their first gifts.

The vital importance of second gifts
I had a conversation recently with a fundraising manager who was complaining about acquisition and the difficulty of growing her donor file. She lamented about not getting new donors to give again. She felt tremendous pressure from her supervisor to “get acquisition fixed now.”