When Good Events Go Bad
Wyman writes: “It is no surprise that non profit groups sometimes lose money on events despite countless hours of hard work by many volunteers. The surprise is how often they succeed.”
High costs, low ticket prices, poor ticket sales and unrealistic expectations are among the top reasons special events fail, Wyman says. Here, in an except from “Guide to Special Events FundRaising,” he examines what he has defined as the most overlooked problems in special-events fundraising:
- Places:
- Boston
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