Overteased and Underwhelmed

Sometimes teasers are like bad pick-up lines. And with the split-second decision your donor makes when she glances at your outer envelope, you don’t get a second chance to talk your way out of a poor first impression … you’ve already been round-filed.

In a recent two-week period, I received 58 pieces of mail. Discounting five self-mailer newsletters, all but four packages had teasers. Very few of them were understated.