What Your Donors Want to Hear Before Dec. 31

Your donors are going to be bombarded by fundraising messages between now and Dec. 31. On the radio, in the mail, on billboards — the encouragement to "give now before Dec. 31" will be hard to miss. How can your message stand out and result in donations?

Make it about me
Donors want to know that they made a difference. Sure, you have hundreds, even tens of thousands, of donors. But what difference did my gift make? It may not have been the largest you received, but it mattered to me. Did it matter to you? Tell me that because of me, the world looks a bit better.