What to Be Obsessive About
This is only one place where we need to be passionate about donor service. Donors call, e-mail and write to us; these aren't interruptions in our day, but rather opportunities to strengthen relationships with our supporters. They hit milestones in their giving — cumulatively giving $1,000, giving for five years, etc. These are opportunities to surprise donors by recognizing their accomplishments and thanking them.
While cutting the grass at 11 p.m. may not be practical, obsessing over our fundraising schedule, our message and our donor care is essential. If we want to succeed as fundraisers (and isn't that why you read FundRaising Success?), focusing on these three things are important stepping stones on the path to realizing that goal.
Pamela Barden is the creative juice and the copywriting machine behind PJBarden Inc. Pamela also serves on the FundRaising Success Editorial Advisory Board. You can follow Pamela on Twitter @pjbarden.
Pamela consults with nonprofits, helping them develop their fundraising strategy and writing copy to achieve their goals. Additionally, she teaches fundraising at two universities, hoping to inspire the next generation of fundraisers to be passionate about the profession. Previously, Pamela led the fundraising programs for nonprofit organizations. Pamela is a member of the Advisory Panel for Rogare, the fundraising think tank at Plymouth University’s Hartsook Centre for Sustainable Philanthropy, a CFRE, a graduate of Wheaton College (IL) and Dominican University, and holds a Doctorate in Business Administration from California Southern University. Contact Pamela at firstname.lastname@example.org or follow her on Twitter at @pjbarden.