Welcome to Giving 2.0

FundRaising Success was born in November 2003. Not long after, we introduced our first e-letter, the FS Advisor. The theme of that first Advisor was Web-based fundraising.

Back then, raising money online seemed so exotic. Some organizations were doing it, of course, but the sector seemed as a whole to be standing on the edge of the pool of e-philanthropy, dipping its collective big toe into the undulating waters before scurrying back to the relative safety of poolside cabanas crafted of letterhead and No. 10 envelopes. Then there was that little subset that dove in headfirst and actually made some inroads, despite quite a bit of noisy and nervous flailing.