Weber Shandwick Launches Social Innovation Specialty Practice

Social Innovation Fellowship Program
As part of the Social Innovation specialty practice, Weber Shandwick announced the start of its 2009 Social Innovation Fellowship Program. The firm has partnered with leading foundations to select top university student leaders and "embed" them in the agency for 12 weeks this summer. The fellowship participants will work under the direction of Weber Shandwick's Social Innovation team -- as well as the partner foundations -- to research and develop innovative ideas and communications strategies that address pressing social issues facing organizations today.

* Working with the Gill Foundation, three Fellows have been selected to develop a communications toolkit and best-in-class strategic approach to fostering collaboration between corporations and non-profit organizations on LGBT (Lesbian, Gay, Bisexual, Transgender) issues. These Fellows will work in Weber Shandwick's New York office.
* Working with the Notah Begay III Foundation, one Fellow has been selected to develop sustainable, model programming for young Native Americans facing increasing rates of obesity and diabetes. This individual will work in Weber Shandwick's Minneapolis office.

"We believe in the philosophy of embedding and we know that organizations that embed innovative social or environmental programs and principles in business, communications and philanthropic strategies solidify reputation, strengthen consumer and employee loyalty, drive growth, and make a positive impact on the world," said Chad Boettcher, senior vice president, Social Innovation, at Weber Shandwick. "We are excited to tap into the creativity and insights of top college students on developing socially innovative programs that can help drive client success."

About Weber Shandwick
Weber Shandwick is a leading global public relations agency with offices in 77 markets around the world. The firm's reputation is built on its deep commitment to client service, creativity, collaboration and harnessing the power of Advocates - engaging stakeholders in new and creative ways to build brands and reputation. Weber Shandwick provides strategy and execution across practices such as consumer marketing, healthcare, technology, public affairs, corporate/financial and crisis management. Its specialized services include digital/social media, advocacy advertising, market research, and corporate responsibility. Weber Shandwick was named Global Agency of the Year by The Holmes Report and Large PR Firm of the Year by PR News in 2008.