Weave Your Web Wisely
Today’s campaigns must follow the lead of the spider. Weaving a tight Web is critical to their success. When nonprofits do the same and weave Web access into other campaign-related materials, there’s a better chance of making donors stick.
Sarah Durham is principal and founder of Big Duck Studio, a NYC-based communications firm that exclusively works with nonprofits. Ali Kiselis is public relations manager. Both are frequent contributors to FS Advisor and can be reached at firstname.lastname@example.org.