WealthEngine and Attentive.ly Announce Partnership
WealthEngine, the provider of predictive marketing analytics and audience development services, recently announced its new partnership with Attentive.ly, the customer behavior platform for marketers. The partnership will allow fundraisers to leverage rich social behavior and proprietary wealth insights to segment donors, personalize messaging and inform donation requests.
Access to both WealthEngine and Attentive.ly can be integrated directly into an organization's CRM platform, allowing fundraisers to identify the best prospects and create compelling, personalized and targeted messages to boost the reach and impact of their donors and retention strategy.
"We recognized that there was a big market potential of using social listening to empower fundraisers. In fact, the average nonprofit has a network of 40 million when they account for the reach their supporters have on social," said Roz Lemieux, CEO and co-founder of Attentive.ly. "Now, by leveraging WealthEngine's wealth intelligence, fundraisers can develop even more strategic segmentation, targeting and messaging to reach high potential donors and drive success for their fundraising initiatives."
WealthEngine and Attentive.ly will continue to embark on joint marketing activities, targeting mutual clients with a need to leverage powerful donor intelligence and strategic communications.
"Having our proprietary wealth and P2G (Propensity to Give) scores available to our mutual clients fills a critical market need to integrate donor social intelligence with comprehensive wealth insight," said JB Rauch, WealthEngine's vice president of strategic alliances and channels. "We are excited by the depth of insight that our partnership can afford our mutual customers."