Wealth-researching Tips

Major-gift givers tend to be a small number of highly capable people who have liquid wealth. The key for nonprofit organizations is to locate them and develop a long-term relationship with them.

Wealth research can help organizations do this.

“If we use only giving information as a guide, we inevitably will under-cultivate and underestimate the potential wealth and interest of our constituents,” says Jay Frost, chief strategy officer for data-mining firm WealthEngine, because people who have wealth don’t necessarily give in a way that suggests that wealth.