Wealth and Philanthropy in America

* Millennials (born between 1982-2000) — They are just emerging in the workforce and beginning to give, and have never known a world without technology. They’re best reached through the Internet and their college radio stations.

The moral of this little story?

Understand your unique constituencies, and cultivate and solicit them appropriately. When that’s taken care of, those who are loyal to your cause will support you in both good times and bad.

Bill Fryman is the corporate communications manager at Blackbaud.