Using the Web to Fundraise for Special Events
“The last thing you want to do is ask your supporters to set up a fundraising page and then have them not be able to do it,” she says.
The next step for the organization is to get the word out that event participants and constituents can use the feature. Put it in your newsletter, mention it at event kick-off meetings and incorporate messaging about the feature into different campaigns that already are running. Include it on pages that offer constituents ways they can support your organization: donate, volunteer, send supplies or create a fundraising page. Organizations also can pro-actively drive constituents to use the feature. Offering constituents a motivator for creating a fundraising page is one idea Ackerman recommends.
Don’t forget to thank both the donors who give money through these pages as well as the participants who fundraised for you.
“Definitely thank them, keep them engaged and, with donors, thank them individually for their donation and suggest maybe that in addition to supporting you by donating, they could create their own fundraising page next time around,” Ackerman adds.
Laurel Ackerman can be reached via www.firstgiving.com