Laurel Ackerman, marketing director for Firstgiving, an online fundraising service, says that’s because using the Web is a more efficient way to ask for pledges — much easier than calling on the phone or going door to door to friends and neighbors. Participant fundraisers can reach more people with less effort; it offers an immediate response capability and is an easier way to collect funds, as donations are made online with a credit card and go directly to the organization.
Using the Web to Fundraise for Special Events
Laurel Ackerman, marketing director for Firstgiving, an online fundraising service, says that’s because using the Web is a more efficient way to ask for pledges — much easier than calling on the phone or going door to door to friends and neighbors. Participant fundraisers can reach more people with less effort; it offers an immediate response capability and is an easier way to collect funds, as donations are made online with a credit card and go directly to the organization.