Case Studies: Using Printed Materials to Raise Funds in an Uncertain Economy
Manning sold most of the 1,000 booklets she had printed within a few months at $15 each. Some of the proceeds from the sale of the booklet also went to keeping history alive in the nearby town of Norman, where Manning and the nonprofit Norman Historic Preservation Program Inc. are renovating the old Norman High School building into a museum to serve as an educational cultural center for the area.
The renovation is almost complete, and Manning plans to publish another fundraising booklet highlighting before and after differences of the building within the next couple of months.
“Other nonprofits can easily create commemorative fundraising booklets for their own projects,” Manning says. “Anyone can do it. … It’d work for anniversaries, graduations, weddings or other moments of note as well. All it takes is some imagination and a willingness to try.”
Del Williams is a technical writer based in Torrance, Calif.
Del Williams is a technical writer based in Torrance, California. He writes about health, business, technology, and educational issues, and has an M.A. in English from C.S.U. Dominguez Hills.