Using 4 Online Tools to Inspire Volunteers and Donors, Part 2

But, Mintz cautioned, "there is no magic bullet. I don't believe you're best trying to survive on social media alone. It must be integrated with all the other communications that you do.

"Social media is really a return to very traditional values," he added. "Tapping in to conversations to drive word-of-mouth marketing. You should be building fans, followers, connections. That should be the fulcrum of your social-media strategy. It's not about financial success; it's about social success."

Check back next week for the third and final part of this three-part series.