What’s Your Point?

Many nonprofit organizations define online success by its effectiveness in augmenting their offline fundraising. Certainly a level of praise is justified for such efforts, but to truly realize the full potential of the Internet we must go beyond mere integration of marketing.

A new perspective is needed … we must move the Internet from after- to forethought in our minds. Imagine if the Internet was your only way to communicate with donors. Suddenly, you would need to transform financial transactions into altruistic experiences.