Under New Leadership, FundRaising Success Rebrands as NonProfit PRO
(Feb. 2, 2015) — FundRaising Success, the country's premier brand for fundraising strategy content, is proud to announce an official rebrand to NonProfit PRO. The brand change is consistent with the way in which nonprofits are embracing fundraising as a function of the entire organization, not just the development department.
For the past 10-plus years, FundRaising Success has provided all the tips, tools, strategies and news to help fundraisers bring in as much money as possible for their organizations. But as the fundraising sector continues to become more integrated to every aspect of the nonprofit sector as a whole, the magazine felt it was a critical time to help its audience stay on top of cutting-edge strategies. Moving forward, NonProfit PRO will cover all aspects of both nonprofit management and strategy — from the thought leaders to technology to legal matters, news and, of course, raising funds. Coverage in the magazine, website and daily e-newsletter (changing in 2015 from Today in Fundraising to NonProfit PRO Today) will be presented with a fresh look and quick, hard-hitting content as the go-to source for modern nonprofit professionals. NonProfit PRO will also continue to offer the Wake-Up Your Fundraising Breakfast meeting events, as well three additional, full one-day educational conferences.
Leading the change for NonProfit PRO, part of parent company NAPCO Media, is Nichole Stella as group president and publishing director, Pia Payne as associate publisher/brand director and Joe Boland will lead the content charge as editor.
Stella, who is also group president and chief revenue officer of the Promo Marketing Group at NAPCO Media, brings a wealth of experience in the industry, having successfully grown and expanded multiple publication brands, and is excited to lead the FS to NPPro brand change.
"NonProfit PRO will be the Fast Company of the nonprofit industry," Stella said. "I'm incredibly excited to be a part of this increased but very tactical new direction of content coverage and the fresh infuse to the brand."
Payne brings 15+ years of firsthand, well-rounded and in-depth experience from the nonprofit world, having worked closely with multiple nonprofits, agencies and their vendors. Her experience includes nonprofit development, account direction, creative, copy, list, production and integrated marketing. This insight will help her guide NonProfit PRO and its brand of products to the next level of growth, as she has a deep understanding of both the needs of the nonprofits and the vendors that serve them.
"I love my new role as associate publisher," Payne said. "I'm passionate about the relationships in this sector and how they work together to help each other, so I'm really thrilled to help NonProfit PRO continue to build on the great work FundRaising Success has done over the years."
"I cannot put into words how excited I am to help lead the evolution of FS to NPPro," Boland said. "Fundraising is such a vital part of nonprofits, but it is not the only part. We recognize that everything works together and that the nonprofit continues to knock down silos and work collaboratively. Our coverage will reflect that, and I'm thankful to be a part of it, as I have been for the past seven years."
For more information about NonProfit PRO in general or advertising opportunities, please contact Pia Payne at ppayne@napco.com or call her at (215) 238-5377. For information about writing or speaking opportunities, you can reach Joe Boland at jboland@napco.com or (215) 238-5099.
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